Please note HXD poster sessions is invite only. Participants were hand picked due to the interesting and impressive nature of their submission.


  • A poster is a graphic approach to presenting research, a project or a concept. The poster exists to facilitate a conversation about the work.
  • Show don’t tell. Limit the text to about one-fourth of the poster space, and use visuals (sketches, photographs, journey maps, etc.) to tell your story.
  • You will be provided an easel for the poster board.
  • Official poster sessions will take place during the breaks, so please be by your board at that time to discuss your work. Check agenda for actual times.
  • Posters will remain accessible to the attendees all day. Please create your content so that it stands alone and does not require explaining for a viewer to understand your work.
  • Include your contact information on the poster.

Design and layout specifications

  • Mount the poster on a 40″ x 60″ foam-core board. Any color is fine.
  • The board must be oriented in the “landscape” position (long dimension is horizontal).
  • Place your poster title, name, and company at the top-center of the board (see Figure 1).
  • Make it easy to follow your story. The poster generally should read from left to right, and top to bottom. Numbering the individuals panels, or connecting them with arrows is a standard “guidance system” (see Figure 1).
  • Use negative space and color to make it easy to read.


Figure 1: Conventional layouts for a poster. Long panel at top-center is title/author banner. Individual panels can be connected by numbers and arrows. Also, note the use of space between panels to achieve visual appeal. (from: C. W. Connor, 1992, The Poster Session: A Guide for Preparation: U. S. Geological Survey Open-File Report 88-667.)



  • Text should be readable from five feet away. Use a minimum font size of 18 points.
  • Lettering for the title should be large (at least 70-point font). Use all capital letters for the title.


  • Use visuals to communicate your work. Simple is best. Add a caption each visual so that the viewer can understand the context, e.g. Journey Map of Patient of Experience.
  • Use color to make your work pop.
  • Make sure that the text and the visual tell a cohesive, integrated story.


  • Keep the text brief. People won’t spend time reading through everything. The goal is to hold a conversation and create a connection.
  • Consider including open-ended questions to spark discussions with viewers.



  • Tell a Story
    • Your creative title and visual layout will draw people to you. Once you have their attention, invite them in to hear the summary of your work. Use storytelling to get them inspired by your work, to understand what you did, and the work’s impact.
  • Go Beyond Words
    • In design, visuals are a key component. Show artifacts of your work, e.g. photos, or sketches. Use color to create energy.
  • Cater to the HXD Audience
    • HXD attendees come from a diverse crossroads – some are experts in health, some are experts in design. Create your content that can speak to a wide group on people.
  • Show the Impact
    • HXD is all about making a difference. Process is important, but what real impact did this work make in the world?